Digital Marketing Specialist

Digital Marketing Specialist

Overview

Location: Victoria, BC

Posting Date: Dec 22, 2021
Closing Date: Jan 21, 2022

Employment Type: Full Time

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Digital Marketing Specialist

A Brighter Financial Future!

Strandlund Investments Limited (SIL) the parent company to Fisgard Asset Management Corporation, are looking for an innovative, enthusiastic, and highly collaborative individual for our newly created Digital Marketing Specialist position. We’re looking for someone ambitious and creative who isn’t afraid of tackling it all.

In this exciting position, you’ll be responsible for the development, coordination, and execution of all things digital for SIL’s marketing team. This includes everything from creating & designing digital and promotional media, creation & management of social media channels and development of digital marketing strategies & campaigns. It will also include optimizing SIL’s websites for SEO, SEM and UX to maintain and increase our brand awareness.

In this role you will:

  • Create and Execute Digital Marketing Campaigns
  • Develop Visual Assets for Digital Campaigns
  • Creation of Advertising Copywriting & Content
  • Administer Websites & Publish Content
  • Monitor & Optimize Marketing Campaigns
  • Communicate Results to Leadership
  • Support and evolve marketing and communications to help drive growth

What you’ll be doing:

  • Prepare all marketing and communication materials (ie: websites, landing pages, social media posts, digital ads, key messaging, etc.)
  • Plan, deploy and execute paid and organic social media strategy and campaigns
  • Manage digital marketing and communications activities by scheduling and producing content (text, graphics, video and other multimedia elements), and distributing through appropriate digital channels to promote awareness and increase client engagement.
  • Assume responsibility for all company social media channels, posting and maintaining high-quality, relevant, and diverse content leveraging various digital and social media platforms (i.e. LinkedIn, Instagram, Facebook, Twitter, Search, TikTok)
  • Provide measurement, analysis, advise on improvements and enhancements to ensure SIL’s priorities are being met and social media is being leveraged most effectively
  • Understand the processes and best practices to produce and share a piece of marketing content (eg. blog post or digital portfolio)
  • Keeping up to date on the latest tools and social media tactics being used by innovative organizations, and how to take advantage of opportunities to use new technologies and approaches

Qualifications and Experience:

Need to have:

  • Degree in Marketing with proficiency in graphics, web advertising, social media and web development
  • 4+ years of digital marketing experience including 2+ years of demonstrated social media experience
  • Advanced experience with SEO, Google Analytics, and Search Console
  • Significant graphic design or video production experience with Adobe Creative Suite
  • Significant creative and technical writing skills with a strong command of the English language
  • Ability to oversee content production by coordinating multiple resources (people), making quick decisions, and giving/taking honest feedback
  • Experience executing on best practices in digital communications and social media
  • Hands-on experience with WordPress

Nice to have:

  • Financial services industry experience would be an asset
  • In-depth knowledge of Google Ads, Facebook and Instagram algorithms
  • Experience with HTML and CSS
  • Familiarity with commonly used software or a similar alternative (eg: Canva, MailChimp, Hootsuite, HubSpot, Azure DevOps, etc.)

Why the SIL Group:

  • Competitive salary with variable compensation opportunities
  • Health and Wellness Benefits Coverage
  • Short and Long-Term Disability Plan
  • RRSP Matching
  • Flexible working hours with the ability to utilize “Flex Time”
  • On-site gym
  • Company & Community events and activities – we like to have fun too!
  • Fun and collaborative work environment with a focus on growth
  • A commitment to your professional development and continuous learning
  • A positive working atmosphere

About the SIL Group:

Strandlund Investments Limited, the parent company to Fisgard Asset Management. Fisgard is a client-focused, independent Mortgage Investment Manager as well as an Exempt Market Dealer. Fisgard started business in 1994 and has grown to become one of Canada’s most respected mortgage investment managers specifically focused on Mortgage Investment Corporations (MICs). Fisgard is the manager of Fisgard Capital Corporation and Fisgard Capital II Corporation and distributes the securities of FCC and FCIIC across Canada.

Full vaccination against COVID-19 is mandatory for this position. SIL will however adhere to its duty to accommodate those who are unable to be fully vaccinated for a reason related to a human right protected ground.

While we welcome all applications, we will only respond directly to those who are short-listed for the role. Thank you in advance for your understanding and wishing you all the best in your career journey.

Application Deadline: January 21st, 2022

Application Process:

Please send a cover letter and resume with “Digital Marketing Specialist” in the subject line to either:

E-mail – careers@fisgard.com or

Apply Online here:

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